Keiji Inafune’s spiritual Mega Man remake Mighty No.9 has released yet another trailer, and while the gameplay still looks good, the same can’t be said of the marketing. The video, besides being mostly made of footage we’ve already seen in previous trailers stitched together in different order or from different angles, also seems to not really know who their audience is. The footage is old and narrated lines like “do you like awesome things that are awesome?” are kinda cringe-worthy more than exciting. The use of adjectives like “crazy addictive” and “frickin’ cool” doesn’t really help either.

It’s a shame when the game looks so stylish and action filled but the marketing shoots it in the foot like this. Mega Man is no stranger to bad marketing either but I was hoping that Inafune would get his fresh start with Mighty No.9 at least.

Mighty No. 9 is coming out in just under a month on June 24th for PC and consoles.