Star Stable Entertainment creates quirky horse-scented candle for players, using AI scent technology

The gaming brand will partner with 3 leading equestrians to launch the immersive campaign, celebrating the end of its Equestrian Festival

4th May, 2023: Star Stable Entertainment announces it will create a unique horse-scented candle to bring the smell of the stables to their players, with the help from AI scent technology, to celebrate the end of its Equestrian Festival. The gaming brand has partnered with leading female equestrians Lisen Bratt Fredricson, Klara Hammarström and Emilia Bergåkra who will take part in an expert panel to decide the scent for the candle.

Star Stable will engage its community of players to join them on this quest for the perfect scent. Using the hashtag #SSOcandle, the brand is inviting its community to share their photos and ideas for the candle on social media. Whether they want to smell the aroma of hay and horse hair, grass and carrots (or even poop!), players will have the chance to choose the perfect scent for the candle. Star Stable will partner with the female-owned tech company, No Ordinary Scent who create unique and personalised scents by combining AI technology with the best human expertise.

Together with their panel of leading equestrians, Star Stable will work with the No Ordinary Scent team to combine it’s community’s curated images and their own equestrian expertise to create the perfect horse scent! The candle will be available to purchase in limited edition, and Star Stable will announce a series of competitions where players will have a chance to win a select number of candles.

Therése Forssell, Global Head of PR, Communications and Events at Star Stable Entertainment says “What unites our millions of players around the world is their passion for horses. So we wanted to share that familiar and much-loved smell of the stables with them in a candle! We’re working with an unbelievable panel of talented equestrians, and the innovative team at No Ordinary Scent, to create this immersive experience. We love engaging with our community, and we’re so excited to bring them along on our quest for the perfect horse scent.”