NVIDIA have recently updated their exclusive all-in-one game updater, game optimizer and streaming service with the GeForce Experience 3.0. In their own words, this software “is the easiest way to update your drivers, optimize your games, and share your victories”, it’s also reportedly used by “tens of millions” of the worldwide PC player base. Wednesday marked the launch of the newest iteration of NVIDIA’s proprietary gaming software. Boasting “we’re making GeForce Experience even better” since it’s been rebuilt from the ground up. Featuring improved features, newly designed interface, beta keys, game keys and hardware giveaways, embedded guides and gaming articles, just to name a few.

They simplified the home page, made information about hardware and games, along with optimal playable settings easily accessible with just a single click. Not only did the GeForce Experience receive a nice facelift, it also got a nice 3x boost in performance, all while consuming half as much resource as its previous versions. The newly added guides, stories and in-depth details section about the latest optimized games can now be viewed from the Drivers tab with each Game Ready driver update.

It seems that NVIDIA’s ShadowPlay function has been greatly improved with an even better Share Overlay interface and many newly added and upgraded features. Gamers can now record their favorite moments at a smooth 60FPS, resolutions up to 3840×2160 (4K) full screen and windowed mode compatibility and a built in FPS display in-game. Many features have been implemented for uploading and sharing for services like YouTube and Twitch, all without leaving the game. Using Google Chrome to connect to a friend while gaming reveals many neat feature, like the ability to watch, play together in co-op, or even be tagged in to take control while a friend orders a pizza or takes a much needed bathroom break.

Of course, they’ll be other incentives to get people on the GeForce Experience rollercoaster ride besides the fresh coat of paint and plethora of features. Who doesn’t like a nice free game or piece of hardware? NVIDIA are kicking things off with its generous giveaway program, a select few members of the GeForce Experience 3.0 community will win an amazing VR-Ready MSI Notebook and a glorious HTC Vive. If the above listed features for the newly designed 3.0 Experience doesn’t excite you, the free swag giveaways should, I know I am.

Let’s be honest though, NVIDIA’s answer to AMD’s Gaming Evolved program isn’t something for most PC Gamers. Many people, like myself, love to tinker and toy around with configs, options, mods and more for ourselves, but I do understand the appeal for a simple one-click solution. Like our distant console cousins, there are many folks who like the simply one-click, plug and play, install and launch approach to gaming, not really being concerned about the finer details, or feel the need to spend more time tweaking a game then actually playing it like some of us do. For these exact reasons is why something like this exists and will appeal to many gamers, but tens of millions?