Sadly not filled with clichéd scanlines or analog static, regardless, the direction of the ad looks to introduce gamers and non-gamers to the world of Mafia III and New Bordeaux, circa 1968. With Lincoln Clay discovering the death of his “family,” the black mob, following his return from Vietnam he seeks revenge in a way that only Mafia can deliver: high octane car chases and a whole lot of betrayal. With American society roiling with civil rights protests and the horrors of Vietnam, Mafia III looks set to drop us into the blood-soaked streets of New Bordeaux on October 7th.