Fall Of EA?
There's finally been a response by EA regarding the recent layoffs and studio closures. Perhaps the news of EA Partners program facing discontinuation as well has galvanised them to address the issue, rather than simply brushing it under the rug. Whatever the reason, the future looks tough indeed for the former industry giant. I say former, because despite their size (which has significantly shrank recently) their brand is decidedly amongst the most reviled in the entire industry. In fact, one of the worst in America if the recent Consumerist poll is anything to go by.
The official statement, shown below, suggests the ailing company has learned from its mistakes, but I remain sceptical. This may be the first time they've seen such huge losses, hundreds of staff at the very least. However, it must be said, there are a lot of murmurs this time, and I think EA are about to hit a sink or swim moment. If they don't pull it back soon, if they don't deliver on what they claim, this could very well be their death knell. But what do you think? Can they still make good? Do we even care anymore? Or is it time to put this old dog out to pasture? Leave your comments below.
“In recent weeks, EA has aligned all elements of its organizational structure behind priorities in new technologies and mobile. This has led to some difficult decisions to reduce the workforce in some locations. We are extremely grateful for the contributions made by each of our employees – those that are leaving EA will be missed by their colleagues and friends. These are hard but essential changes as we focus on delivering great games and showing players around the world why to spend their time with us.”